About Us
Founder · Product Designer · Developer
I’m Liliana, founder of Creative Circle Design—a product partner for influencers, agencies, and brands. My focus is turning vision into viable product through the blend of design, development, and merchandising strategy.
I’ve worked across activewear, fashion, and lifestyle, contributing to collections at Sweaty Betty and Lucy Activewear and partnering as an on-demand product manager/designer with Guillermo Boyle, Ten Times Braver, Stoic, and Euclid. These collaborations span apparel, accessories, footwear, and wellness, from brief and line architecture through tech packs, sourcing, sampling, and production management.
What clients value: clear roadmaps, factory-ready assets, and products that align with audience, price, and margin. Wherever possible, I work with responsible materials and European/Asian manufacturing partners that meet quality and timeline demands.
Offerings:
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Design & Development (tech packs, fit, proto to SMS)
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Sourcing & Production Management (materials, vendors, QC)
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Merchandising & Launch (line build, pricing, bundles, GTM support)
Products should tell your story, perform beautifully, and be built with integrity.